American lifestyle brand New Era, makers of iconic headwear for Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA), and National Football League (NFL) has finally landed in Manila, Philippines with the opening of its first store at the UG Level, Bldg. B in SM Megamall. Now you can purchase your favorite sports licenses caps, no more waiting for balikbayan relatives or for online orders, because it’s already here in the country.
New Era caps has wide varieties of designs from popular and legendary NBA, MLB, NHL, NFL teams plus New Era also works with Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu Tang Clan, Flintstones, and Muhammad Ali. So all of these mentioned are available at the New Era store in SM Megamall. Prices ranges from PhP 1,895 to PhP 2,000+.
You must remember that New Era caps are designed in different forms such as 9FORTY (adjustable), 19TWENTY (fitted), 9TWENTY (adjustable), 39THIRTY (stretch fit), 9FIFTY (snapback), and the celebrated 59FIFTY (fitted) caps. Our favorites will be the 9FIFTY and 59FIFTY.
We also love the Marvel and Star Wars collections. We will be back for that Storm Trooper 9FIFTY New Era cap.
The first New Era store in the Philippines brings the best interior designs from the flagship stores around the globe. Another highlight of the store is a cap blocking machine which helps shape recently-bought caps and freshen up worn ones. Aside from the caps, New Era also carries apparel, bags, cap care products and other cap accessories.
“Bringing the New Era store to the Philippines has been a much-anticipated event. There are a lot of cap enthusiasts and New Era cap fans in Manila alone. Bringing the brand here and giving it its own store is sure to amplify the resurging interest in caps and headwear in general. We are ready to fuel a cap revolution,” said Melvin Lloyd Lim, Authentic Caps Retail Inc. Chairman & CEO.
It’s interesting to know that New Era caps business started with only $5,000 capital back in the 1920s by Ehrhardt Koch which he borrowed from his aunt. The business eventually forayed into creating professional baseball caps, catering to pro teams such as Pittsburgh Pirates, the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians, and Detroit Tigers, among others. In 95 years, the small shop in Buffalo, New York spawned a multi-national business. Inspiring!
“The brand’s heritage is so rich that it is known in many parts of the world. We are bringing Filipinos closer to this heritage while providing options for high quality headwear,” Jonathan Lau, Authentic Caps President & COO, said.
“New Era is an American lifestyle brand rooted in sports that translates very well with the Philippines market. We are delighted to work with an experienced partner like Authentic Caps to assist in growing the brand and delivering New Era products to the Philippine consumer,” said Daniel Broderick, New Era Cap Managing Director for Asia-Pacific.
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