Fresh from the success of #YourNutella in Europe, Middle East, and some parts of Southeast Asia, Nutella’s Philippine campaign aims to reward loyal customers with personalized Nutella jar, simply as a way to express their gratitude to their customers’ unwavering support and loyalty tp the brand and making Nutella a part of their everyday lives.
The #YourNutella campaign happens from May 13-15, 2016 at Glorietta Activity Center in Makati and will give a chance to customers to have their own and unique names on each 350g jars of Nutella for PHP 279. Starting May 14, around 40 participating supermarkets nationwide will also carry the name label standees, with selected stores running promotional events for fans to get their own label names.
“For many, Nutella has been a huge part of their lives growing up, and thought it would be great for us to say thank you to our customers for their years of support,” says Fabian Heymer, Brand Manager for Nutella Southeast Asia. “Everyone’s name is unique and we are at an age when personalization is vital, just like our friendship and relationship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support.”
Fabian and Nutella Philippines’ executives and digital influencers also joined the activity of having his first name label on the Nutella jar during the launch held earlier today.
As expected, a lot of fans are excited on having their Nutella jars labeled with their own names. Mommy blogger, magazine editor, and Nutella Philippines digital influencer Frances Sales also participated in the activity and shared how her children (and the whole family), 3 boys, love Nutella.
Nutella’s stories and campaign can be followed on their Instagram @NutellaSEA and Facebook Page Nutella.
For fans who wont be able to get their names, there’s no reason to fret. The YourNutella.com website will be available for use in the Philippines starting May 16. This will allow anyone to customize their own labels and have them sent through snail mail to their address.
If you want to share #YourNutella stories, you can tag @NutellaSEA Instagram account with the hashtag #YourNutella.
By the way, we have an additional trivia just for you guys.
Did you know that the amount of hazelnut used in making a Nutella every year can fill up the whole and entire coliseum in Rome?
Also, the most popular and recommended Nutella pairing around the world is simply Nutella and bread.
And before we end, always remember, Nutella is not a chocolate spread. It’s ‘hazelnut cream’.
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