We are pretty much sure that 80-90% of our Filipino readers here have in one-time or frequently used the online classified platform OLX to buy or sell previously owned goods and cars, inquire for latest job openings, and check a house or space for rent or for sale.
OLX has been a household name as the brand steadily grown over the last ten years. In the Philippines, OLX receives over 40,000 new listings placed every day. As its local community of active users grows, the platform continues to respond to users’ needs and demands. And to strengthen OLX Philippines ties to their beloved subscribers, introduced its new campaign, Win Together, which describes the leading classifieds platform’s DNA as enabler of win-win exchanges within its online community. Through Win Together, OLX aims to connect its promise of efficiency, convenience, and safety with the Filipinos’ desire to lead improved lives.
As of today, OLX has a global network in over 45 countries with over 300 million monthly active users.
“OLX today is all about the connections and lifestyle created through the simple act of buying and selling,” explains Giancarlo Bonsel, General Manager of OLX Philippines. “Through our platform, we connect people with one another to create value with each transaction and in time, foster relationships that enable a growing, supportive community that wins together.”
The OLX community’s new mindset is also the centerpiece of the brand’s latest multi-channel campaign. The upbeat television commercial shows how individuals from different walks of life are connected through an exchange which is driven by different personal reasons: a desire to exercise one’s interests, give back to a loved one, or even earn additional income. The people behind these transactions make every exchange successful and worthwhile. You’ve got to see these TVCs. We love how they made it more up-to-date and very real in the sense that everyone can relate with.
And it’s not only pre-owned that are available on this site. Brand new items are also featured at OLX and sold at much lower price. See how the community wins?
OLX Chief Marketing Officer Cris Concepcion says, “We believe that buying and selling go beyond its practical function. The exchanges between buyers and sellers create a community where everybody wins. Within our larger community are smaller communities of like-minded individuals who share passions. It is in our best interest to help these ‘tribes’ grow their own community base as well as encourage entrepreneurship and healthy exchanges with more people. Collectively, community efforts contribute to a greater goal of promoting sustainability, thereby enabling all stakeholders to win together.”
To maintain the community’s vibrancy, OLX also plans to create engaging initiatives to facilitate the growth of its home-grown ‘tribes’. “We’re extremely excited for the programs we have planned for the rest of the year. These communities represent what OLX stands for, a platform fuelled by the desire of its users to preserve and extend their passion. It is through engaging these communities that we prove that there is alchemy in the buying and selling at OLX,” adds Concepcion.
And for the curious cat, OLX originally stood for “Online Exchange”.
*Image header from digitalfilipina
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