Whoa! A New Look!
At first look, Pancake House in Lipa, Batangas looks narrow and quite small for a fancy dining restaurant. But according to Max’s Group Inc., it’s all about comfort and finding a place where everything one needs is already there – just like home. “The first three words that came to mind was shack (functionality), shelter (comfort), and shed (accessibility). If you look at the things those words are associated with, they are actually the same things used to described Pancake House,” says Jim Fuentebella, Branding Director for Max’s Group Inc.
Pancake House in Lipa, Batangas is a stand-alone outlet built to be the first in the pipeline with new design
Pancake House in Lipa is the first store that Max’s Group Inc. have in the pipeline for the new look of the popular dining restaurant. Pancake House’s refurbished theme is inspired by its beloved heritage and at the same time elevating the standards of food items and its quality, according to Bernadette Lee, Chief Operating Officer, Pancake House Inc. whom we’ve met in Lipa branch. Max’s Group Inc. family of restaurants also includes Max’s Restaurant, Max’s Corner Bakery, Dencio’s, Yellow Cab, Teriyaki Boy, Kabisera ng Dencio’s, Sizzlin’ Pepper Steak, Le Coeur De France, and Maple. The company also locally operates international food brands like Krispy Kreme and Jamba Juice. Redesigning and giving the Lipa branch is just the first phase in the pipeline and soon we will be experiencing the ‘new old change’ of the rest of Pancake House branches nationwide. Pancake House has a total of 108 outlets in the Philippines and with 6 branches overseas.
Batangas welcomes Pancake House Lipa
Incidentally, Batangas Vice Gov. Mark Leviste and his colleagues found dining in Pancake House Lipa a very welcome move by the Max’s Group Inc. and gladly acknowledging the presence of the outlet in Lipa because as Vice Gov. Mark explained, Lipa is not just the center of Batangas but also the Southern Tagalog region. Lipa has easy road access to and from Quezon, Laguna, and other towns and provinces in Southern Tagalog region. Vice Gov. Mark brushed up a little of a history lesson and shared to us that Lipa was used to be the coffee capital in the world in the 1800s. Next to Brazil, Lipa was the world’s supplier of coffee during that era.
Coffee, pancakes, and the logo
Coffee, of course, goes very well with pancakes. And going back to Pancake House, its revamped theme involves all elements of the store – from broad strokes to fine details. The brand’s famous orange color was given an overhaul. “Orange is a corporate color for Pancake House – but it is not defined by the color alone. The brand is deeper than that,” added Jim. The logo on the other hand, now shows a new interpretation of the restaurant’s famed house symbol.
No more movie posters hanging in the wall
But what was missing from the ‘new old’ look is the movie posters. Pancake House is not only known for its delicious pancakes and waffles but is also known for movie posters displays hanging in the wall of its popular outlets. These movie memorabilia stands-out in every Pancake House’s stores but now that is not included in the brand new look, loyal customers might have something to miss when they dine the next time at Pancake House. Nostalgic, right? We just look forward that these changes will be for the best of Pancake House and will continue to be part of the top choices for dining and food lovers. How about you? What do you think of the new look of Pancake House? *Photos captured by Sony Xperia Z3 Compact.
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