From the catchy TVC that was aired recently, OraCare presents the “Teen Queen”, the new brand ambassador for OraCare Mouthrinse
Someone as influential as Kathryn Bernardo can inspire, encourage, and enlighten the youth to be conscious of their oral hygiene, which is, the goal of OraCare‘s newest campaign.
“When the project was first pitched to me, I was super happy kasi nga trustworthy ‘yung brand lalo na’t gawa ‘to ng Pascual Lab,” she stated.
OraCare Mouthrinse, a Filipino-owned and manufactured product by Pascual Laboratories Inc., is the first no alcohol, no sting, and no color mouthwash that was introduced in the Philippines.
The Real Good Campaign
During OraCare’s grand press conference held last April 17, the “It’s Real Good for Me” campaign was discussed and what it has to do with the product.
The campaign targets to educate the younger generation, to boost their confidence, leading them to achieve more good things in life.
“We want them to feel that OraCare is the real good mouthwash for them and with OraCare giving them a really healthy and clean mouth, they can achieve confidence and achieve more awesome things in life,” said Guia Talag, Oracare’s Brand Manager.
The product has stabilized chlorine dioxide technology, a non-alcohol antibacterial and oxidizing agent that works two way: it kills the bad bacteria and neutralizes the waste materials or volatile sulfur compounds, removing the real source of strong mouth odor.
“Talagang ipinagmamalaki namin kung ano ‘yung nasa loob ni OraCare, the technology behind OraCare makes it base and look like water, pero tulad nga ng sabi ni Ms. Kathryn Bernardo, it effectively kills the main sources of strong mouth odor,” Talag added.
In terms of gargling procedure, Dra. Nancy Angeles explained that not less than one minute is the ideal time length to effectively use the mouthwash.
Meanwhile, in celebration of its 10th anniversary, a history was made with OraCare last Sunday, with Guinness Book of World Record awarding the brand for beating the most number of people gargling together simultaneously.
As the new face of OraCare, Kathryn proved how she was perfect for the brand.
“Kasi parang naging part na s’ya ng routine ko e, after brushing ng teeth, parang kulang ‘pag walang mouthwash,” Kathryn stated. “Usually ginagamit ko saya 3 to 5 times a day.”
She said that what she loves about the product is it doesn’t have alcohol, burning sensation and the strong aftertaste that gives her a pleasurable gargling experience.
“OraCare is my choice because it boosts my confidence, allowing me to be the best that I can be. It’s real good for me,” said Kathryn.
As part of their campaign activities, Talag announced that a radio commercial is soon to be aired this week. They will be visiting schools and universities as well.
(Photos by Theresa Inoncillo)
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