It was his effort long time ago, from his own experience, to make education accessible to all – to have a better life. This is what internationally known group Black Eyed Peas Filipino member Apl.de.Ap wanted to achieved as he puts up Apl.de.Ap Foundation, a charitable organization committed to improving the quality of life of children in the Philippines through education, technology, and of course, music.
Together with Franklin Baker Company and Red Ribbon, Apl.de.Ap Foundation teamed up to help address the problem through the construction of public schools. In 2011, there has been an estimated shortage of 70,000 classrooms in the Philippines. 36% of students drop out of Elementary mostly due to high cost of education and lack of interest.
With the same agenda, the “Red Ribbon Macaroons for a Cause” was launched to help bridge the education gap in the Philippines. Also dubbed as “In Tune For Education“, this campaign will help start building schools in Zamboanga by helping these organizations sell 4.2 million packs of Macaroons for a Cause. For every Php 50 pack of macaroons containing 10 pieces each sold at Red Ribbon Bakeshops nationwide, 14% or Php 7 will go directly to the Apl.de.Ap Foundation to help in building a public high school that will pave the way for students to gain access to education and pursue interests in becoming global professionals in the field of music and technology.
Just like Apl.de.Ap’s song “We Can Be Anything“, we can make big difference if we make it happen. The Black Eyed Peas rapper, whose real name is Allan Pineda Lindo, was born in Angeles, Pampanga, to a Filipino mother and an African-American father.
Remember, for every pack of Macaroons for a Cause that you bought at Red Ribbon Bakeshops, you are making a big difference to another child’s dream.
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