It’s time to nominate your favorite entrepreneurs and welcome the new batch of digitally-driven industry game-changers through PLDT SME Nation’s #BeTheBoss, a pioneering social media crowd sourcing search in partnership with Rappler.
#BeTheBoss is now back for year two.
“Our goal is simple and poignant – to demonstrate how digital technology can empower micro, small, and medium entreprises (MSMEs) and help them grow their business by looking to young and savvy entrepreneurs who’ve actually done it,” said VP and Head of PLDT SME Nation Mitch Locsin during the welcome program of Media Night for press and online media people last June 28 in Makati.
Online nominations are currently ongoing until July 10, 2016 at rappler.com/betheboss. A panel of judges will short list the nominations and choose the top three finalists for each category. The final phase will be the online public voting which will comprise of 40 percent of the finalists’ score.
This year’s categories are: Boss for E-Commerce is for the e-commerce champ who knows how to own the internet and its opportunities through an innovative application or an online service; Boss for Social Media is the entrepreneur who knows how to maximize social media platforms and use it for growing an online community; Boss for Social Responsibility is the entrepreneur who goes beyond marketability and profitability by giving back to the community; and finally, Boss for Innovative Solutions is for the leader who thinks outside the proverbial box and utilizes technology to offer services and ideas that cater to abroad audience.
Last year’s first batch of winners and finalists, narrowed down from over 500 nominations from around the country, flew to Silicon Valley for a unique digital immersion in one of the world’s technological melting pots.
This year’s winners will also get the opportunity to broaden their horizons and globalize their business with the Silicon Valley experience.
“For traditional entrepreneurs, digital can be daunting and discouraging. But that’s exactly what we want to disprove with #BeTheBoss. We want to show everyone that the right digital business solutions can actually democratize and level the playing field especially for MSMEs who are only starting to carve their niche in the industry,” Locsin added.
#BeTheBoss Year 1 Winners
Kim Lato, Kimstore – Boss for E-Commerce
Jason Magbanua, top wedding photographer – Boss for Social Media
Chino Atilano, founder of TimeFree Innovations – Boss for Customer Service
Kristine Reyes-Lopez, Messy Bessy – Boss for Social Responsibility
Carlo Calimon, Mobkard – Boss for Mobile Readiness
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