The event dubbed “Punk Your Chucks” brought together Pinoy komiks and sneakers lovers in an event held at Converse Philippines flagship store in Glorietta. Pinoy komik book artists Kajo Baldisimo and Bow Guerrero—of Trese and Dark Colony fame, respectively—showcased their artworks of their characters donning Converse, and treated Chuck Taylor All-Star sneakers patrons and buyers for the day to a “live paint” one-of-a-kind pairs of their Chucks.
The tie-up was made under the “Shoes Buy Art, Sneakers Create It” campaign of Converse, that showcases how sneakers can be a natural medium to create wearable art.
Kids and kids-at-heart enjoyed the exclusive gathering with the artists as they answer all questions that fans want to know about them and their komik books much more got their Chucks punk’d up!
Converse Philippines flagship store opened January of this year at the new Glorietta.
“Converse has always recognized the inherent creativity of our core market,” said Eli Bonsol, Converse Advertising and Marketing Manager. “Our most iconic sneaker, the Chuck Taylor All-Star, has always embodied this aspect of the brand – the fact that it is literally made of canvas makes it the perfect backdrop to express your own style.”
Cheska, daughter of Aldwin Tolosa, Advertising Sales Manager, Business Mirror, surprised everyone as she showed her flare in art painting as she punk’d her Chucks in live public.
For Bow Guerrero, creator and artist of Dark Colony, the bond between Pinoy Komiks and Converse is an intuitive one. “Pinoys love art, and express this love in truly imaginative ways,” he explained. “The timeless, laid-back style of the Converse All-Star really appeals to komiks lovers – not to mention that it is customizable in so many different ways.”
Accordingly, a customization area was set up at the venue, which allowed visitors and Converse enthusiasts to alter their shoes according to their taste. Markers, pens, and even metal studs were on-hand to achieve that perfect punk rock vibe. To cap off the event, ten lucky guests were given the chance to get their Chuck Taylor All-Star sneakers punk’d by Guerrero and Baldisimo.
Other Converse stores across the nation will soon be having their own “Punk Your Chucks” areas, where you can trick out your Chucks, Cons, or Jack Purcells—or if you don’t have a pair yet you can check out all the designs at the flagship store in Glorietta 2, Makati. You can also check out the punk’d Chucks by the artists of Trese and Dark Colony in the flagship store now.
See more Punk Your Chucks photos here.
Log on to www.facebook.com/ConversePhilippines for updates on the next event.
Viewed 20063 times by 2586 viewers