Robin Padilla is known in Philippines Showbiz as the Action Prince and has been a popular figure both charitable works and campaigns entertaining Filipino workers abroad, aka OFWs.
MoneyGram is a money remittance US based company in Dallas, known globally in 200 countries, including Philippines which has over 13,000 locations by the end of July 2016.
MoneyGram has 375,000 locations worldwide.
Robin and MoneyGram’s relationship started four years ago in 2012 and continuously strengthens within the succeeding years.
The first endorsement by Robin as Global Brand Ambassador for MoneyGram was to bring awareness on what the brand was all about, according to Alex Chan Lim, Philippines Country Manager, MoneyGram, as he welcomes Robin and their new TV campaign “Bringing You Closer” commercial to elevate OFWs state and how they are making their difference to their families. The remittance company also renewed its contract with the actor.
The new global campaign “Bringing You Closer” capitalizes on how active Pinoys are in social media. The campaign highlights and provide importance to the senders and receivers as they are the ones making a difference for everyone. This is legitimate reason to salute and celebrate them.
“As-salāmu ʿalaykum. Peace be with you all. Ako’y nagpapasalamat unang-una sa Panginoong Lumikha at tayo po’y nagsama-sama sa araw na ito,” Robin welcomes the press attending the launch of MoneyGram’s newest campaign.
“Ang pinag-uusapan po namin ng MoneyGram, sa madalas, ay kung ano ang pwedeng gawin ng MoneyGram para sa ating mga OFW. Kung maipagyayabang ko lamang po siguro ay wala pang ganitong serbisyo ng remmitance na pumupunta ang brand ambassador at country manager sa mga lugar kung saan ang may giyera. Kami lang ho siguro yun ang may lakas ng loob katulad ng sa Lebanon. Pinuntahan po natin ang ating mga kababayan at naghatid po kami ng kasiyahan ng libre,” Robin shared the services of Moneygram for OFWs.
“Bayani ang OFW. Sana po palakasin po natin ang vision ng MoneyGram na kilalanin ang kabayanihan ng mga OFW. Habang pinalalakas po natin ang remittances, iyung sinisigurado natin ang pera nila, sana yung trato (sa mga OFWs) ay maging maayos.”
Each family members plays an active and vital role in pulling the family closer together in the absence of one or both OFW’s parents. The amount of emotional devotion that is required from them is something that both MoneyGram and Robin admire.
“Eto pong kampanyang ito, sabi nga ng MoneyGram, gusto natin silang (OFWs and their families) maging ‘closer together’. Kahit na malayo sila, sa serbisyo ng MoneyGram ay nagiging malapit sila sa isa’t-isa. Isang napakalaking bagay po na kilalanin ang sakripisyo ng umaalis at ng naiiwan. Dalawa po yan, hindi lang po isa. Kaya ang MoneyGram, ang tinitignan po namin ay yung benipisyo ng nagpapadala at tumatanggap. Naniniwala po ako na tayo ay nagiging malakas na bansa dahil sa ating mga OFWs. Maraming salamat po sa inyo,” added Robin.
Receivers can conveniently claim their remittances in the Philippines through trusted partner locations. Additionally, OFW family members can now send their remittances directly to their loved ones’ bank accounts at any bank in the Philippines through MoneyGram’s cash-to-account service.
With reliable, 10-minute money transfers, subject to agent’s operating hours and compliance with regulatory requirements, MoneyGram positively impacts millions of people everyday by providing industry leading customer service experience at every interaction and access to financial services for consumers and businesses around the world.
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