Robinsons Supermarket relaunches the Island Favorites section at Robinsons Supermarket Ermita in Manila. The relaunch highlights Philippine products from Luzon, Visayas, and Mindanao under Department of Trade and Industry’s (DTI) One Town, One Product (OTOP). DTI and Robinsons Supermarket partner for the DTI-led program for locally made products of Philippines‘ finest delicacies.
OTOP was inspired by Japan’s government program popularized in the 70s. OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs by promoting patronage of products using indigenous raw materials and local skills and talents.
Robinsons Retail Holdings Inc. President and COO Robina Gokongwei-Pe and DTI Undersecretary Ponciano C. Manalo, Jr. led the ceremonial toast to officially open and welcome Island Favorites in Robinsons Supermarket.
“As a Filipino retailer, we feel it is our responsibility to highlight the best of the Philippines’ products. Through the Island Favorites section, our consumers can be assured of the wide variety of pasalubong choices at competitive prices and of excellent quality – the same standards of DTI’s OTOP program,” said Gokongwei-Pe.
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