The biggest event from Samsung Philippines for 2015 came as whopping and amazing as the launch of the Gear S2 was held at the SM Mall of Asia Globe Circle where features and specs of the new device was mirrored on the global architecture of the world in front of one of the biggest mall in the Philippines. And it’s not the only thing that was presented last November 26 because the Samsung Galaxy Studio was also revealed to give the public the chance to marvel and give visitors a rich experience of the new Gear S2, the Galaxy Note5 & S6 edge+, as well as an interactive experience of Samsung’s new breed of connected accessories – including the Gear VR virtual reality headset, and Level On Pro wireless headphones.
“Our starting point was a deep understanding of our consumers—what they wanted & what they really needed from their mobile device ecosystem. From there, we created technology designed to address their ever-evolving needs; but we also wanted to present these solutions in a way that sought to transform their usage experience, based on Samsung’s distinct brand of innovation,” explains Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines.
The exclusive event also saw the introduction of Samsung’s latest ambassadors and partnerships for Gear S2. Demonstrating how it perfectly complements the stylish set as a wearable tech accessory were internationally-recognized fashion-designer Francis Libiran, Top Fashion Photographer BJ Pascual, global Fashion Journalist & Blogger Ingrid Chua-Go, international model Kelsey Merritt, Radio DJ Andi Manzano, Top Lifestyle Bloggers Cecile Zamora Van Straten & Kelly Misa, and Club DJ & model Callum David. Bringing to life how the Gear S2 supports the active lifestyle of fitness enthusiasts were actor and triathlete Victor Basa, Top Fashion & Sports photographer and fitness evangelist Xander Angeles, together with the rest of his TriSixFiv triathlon team, as well as five of the top coaches from CrossfitMNL.
Joining the Samsung Gear S2 ambassadors at the event were Samsung Galaxy brand ambassador Liz Uy, as well as Rajo Laurel, Bubbles Paraiso, Carla Humphries, and many others who celebrated the successful launch of the Galaxy Studio and unveiling of Samsung’s latest innovation in wearable technology.
To showcase how the Samsung Gear S2 most-fittingly blurs the line between wearable technology and fine fashion, the world’s most precious strap for the Gear S2 was also revealed to the guests. Masterfully created by leading jeweler Marilou Co of Marilou Jewellery, the strap is encrusted with 200 VVS diamonds meticulously hand-set on genuine black calfskin leather, and supported by an 18K platinum white gold lockset, the precious piece exclusively on display that evening was valued at PhP 20 million.
“We wanted to highlight what makes the Gear S2 a stunning, fashionable piece of wearable technology, and to underscore that, we paired it with a stunning diamond strap designed by acclaimed jeweler Marilou Co,” said Digs Dimagiba, Business Unit Head for IT & Mobile Business of Samsung Electronics Philippines.
Guests were also given a preview of Gear S2 technology currently in-development. On display was a Limited Edition Volkswagen Beetle 1.4L Turbo connected to the Gear S2. Through a third-party app, users were able to lock and unlock the vehicle from his or her Gear S2.***
Samsung Galaxy Studio was showcased from November 27 to December 5, 2015 at the SM Mall of Asia Cyberzone.
***This feature is not a standard feature in Volkswagen vehicles. This is a proof of concept demonstration for the Galaxy Studio event. App was developed by FUFU Labs, a 3rd party software developer – not affiliated with Samsung and Volkswagen.
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