Having sensitive teeth is a problem of 9 out of 10 Filipinos out there. It was characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.
Dr. Rannier Reyes of the Philippine Periodontal Society said “Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.”
Last year, GlaxoSmithKline (GSK) spearheaded an advocacy to help prevent the discomfort pangingilo where dentists, consumers and Sensodyne came together to take action to this delicate condition of their teeth.
This year, GSK and Sensodyne once again takes another advocacy through the launch of “Great Little Moments” digital campaign June 5, 2015 at Makati Shangrila, not only for the Filipinos to “Say No to Ngilo” but also to show other people their experiences on how they fully enjoyed their great little moments sensitivity-free.
Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines, shared, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”
Even Luis Manzano, Sensodyne brand ambassador encourages everyone stop enduring the pain, “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones.”
The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.
During the said event, Sensodyne also spilled a big surprise, the lauch of their new Sensodyne Mouthwash.
You can now be sensitive-free through a mouthwash with all the benefits of a regular mouthwash, plus it is alcohol-free and gives pangingilo relief. You can either choose between two variants, Cool Mint and Extra Fresh, that comes in 250ml bottle at P165 srp in all major supermarkets and drugstores nationwide.
So, don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!
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