SMIC ACQUIRES CHERY FOODARAMA OPENS CHERRY SHAW AND CONGRESSIONAL

SM reopens Cherry Shaw

 

SM rebranded the iconic Cherry Foodarama and under new management, Cherry Shaw reopened today, October 13, where the classic grocery once stood and served as main store for residents within the area along Shaw Blvd. in Mandaluyong City. The first opening of 3 Cherry’s took place 3 months after SM Investments Corporation acquired the 1950s icon brand from the Ong family.

CHERRY SHAW MANDALUYONG
CHERRY SHAW MANDALUYONG
In the photo: (L-R) Councilor Charisse Marie Abalos, Mandaluyong Mayor Benhur Abalos, Rev. Fr. Rey Anthony Yatco, Felicidad Sy, Carmelita
In the photo: (L-R) Councilor Charisse Marie Abalos, Mandaluyong Mayor Benhur Abalos, Rev. Fr. Rey Anthony Yatco, Felicidad Sy, Carmelita “Menchie” Abalos, and SM Markets vice-chairman Herbert Sy at the ribbon cutting ceremony of the new Cherry Shaw.
MISS PHILIPPINES EARTH 2015 ANGELIA ONG AT THE CHERRY SHAW OPENING
MISS PHILIPPINES EARTH 2015 ANGELIA ONG AT THE CHERRY SHAW OPENING

Cherry Congressional will open on October 15 while Cherry Antipolo will follow next.

All Cherry supermarkets closed down on June 25 following the acquisition by SMIC.

One-stop Cherry shops

CHERRY SHAW
CHERRY SHAW

As it has always been, Cherry Shaw and Congressional offer, not only food and grocery items but also, a few clothes, toys, and home improvements. Now following the footsteps of SM Markets, Cherry Shaw and Congressional have wider offerings of fresh fruits, vegetables, meats, poultry, seafood, and more. The stores also have appliances, furniture, home/kitchen ware, and more satisfying the needs of every shopper. The stores will also have bills payment counters for added convenience.

Sweet as Cherry

While the supermarket looks a lot like SM markets now, SMIC decided to retain the iconic ‘Cherry’ brand to continue the legacy of Cherry Foodarama. The old stores get much needed makeovers to keep up with the times and continue delivering satisfaction to their loyal customers. And though appearance has changed and they are now part of the SM Markets family, every visit to Cherry Shaw and Cherry Congressional is guaranteed to be sweet as cherry just like the old days.

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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