First, we want to clarify that we are not a ‘mogul‘ when it comes to social media marketing, we are just small fraction of growing numbers of bloggers in the blogosphere. We can’t claim either a big following on Facebook and Twitter. In fact, based on our recent survey, and care of Twitter Audit, our Twitter followers are 950 real and 1,110 fakes. That’s about 46% audit score. On Facebook, we only have 102 Friends. Well, there’s a story why we only have that number. We’ll just talk about that in succeeding articles.
Thanks to Klout, or should we say, thanks to Instagram and from our previous checking, our score pulled-up to 67 high. There’s an increase of 18% based on our Instagram contribution. Surprisingly, the most contributing social networking site is from our Facebook which has 50.99% while we only have 30.79% from Twitter.
You see, we’re not that extremely popular compared to ‘biggest‘ names in social media. The guys and girls who rock the digital world. Some are great influencers while others are known as ‘top bloggers‘ in their own niche. We are just on the average – there’s this joke that we are part of the ‘commoners‘. We’re not insulted with that word. In fact, it kept us reminded to have our both feet on the ground. But of course, one helpful back-link is always deeply appreciated.
Now comes the ‘engagement‘ part. These days, aside from posting your status or Foursquare whereabouts , one of the most effective way to increase your influence in social media is through engaging with the people whom you think will greatly contribute a lot to your social media presence. Think of social media tweet-ups or meet-ups. These are just a few coined terms for the 80s ‘eyeball‘ – remember that? Before our world gone digital, meeting people from another places you haven’t met in person is done through individual, group or community eyeball. Simply it’s networking. Social. Engaging. Got it?
This article is to give emphasis and know the reasons why Social Tweet-Meet-Ups is significant and how SoBeerUp Manila pooled together social media influencers in one memorable gathering.
Around the world, there’s what we called TEDx Events which aims to “give communities, organizations and people the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community-by-community basis.” Texas, USA have their South by Southwest or #SXSW, an annual conference and festival that recently concluded last March 8-17, 2013. In Southeast Asia, particularly in Singapore, they have the #SataySocial and #BusinessRocks.
And just recently, five young hip influencers and coolest social media practitioners and Community Managers in the Philippines, took the brave challenge of putting up the first-ever SoBeerUp in Manila. By its name, we’re sure you already have in mind what this event was all about. SoBeerUp is a conscious effort by Mac Ocampo, Jay Padriga, Acee Vitangcol, Gelo Lopez, and Jonha Revesencio who all thought that it would be nice to come up with a social gathering that is quite informal yet everyone can engage and brew a conversation over a bottle of booze.
This happening came in a perfect timing when a few days earlier, we saw a Facebook post about some Pinoy travel bloggers did a meet-up with their foreign counterparts in MNL Boutique Hostel, which was the host venue for the SoBeerUp. We were eager to visit that place because of the unique service and accommodations they have for backpackers. And as an occasional traveler, we do want to experience that at MNL.
Jonha invited us through Twitter that same day and we immediately confirmed because we knew that it will be a great opportunity to know more of the social media influencers we barely see in person. Jonha is based in Singapore as a Social Media Strategist and Community Builder. Jonha is an accomplished social media consultant, digital strategist, community manager and engagement specialist who has had over six years of experience in business development, community management, content planning, and strategy development. Now, wouldn’t you want to engage and hang-out with people who holds that kind of resume?
Through the SoBeerUp or to put in a long word, Social Beer Up, we had the chance to meet other guys who were not on our usual circles. And we are grateful we did join #SoBeerUp.
We were able to know more about the people behind who handle the social media marketing of some of the well-known social media brands. These people, also known as social media managers, engaged with the rest of the participants of SoBeerUp until wee hours of the morning. SoBeerUp started around 9 pm, by the way.
Here we met familiar faces like Alma Cala, Tony Ahn, Mark Cerbo, Fitz Villafuerte, and Vince. Aside from them, we’ve met and made friends with cool guys like Nollie Araral, Glenn Santos, Carrisa Mae Flores, Claire Algarme, Jay, Jonha, Gelo, Acee, and Roel Abatayo who introduced us to a new food discovery, commonly known as ‘sabaw‘ by after-drinkers!
Now, you must have an idea what happened during the SoBeerUp Manila meet-up. The total number of participants who enlisted to join that night was around 40 plus. Not them all came but we did get a good number of participants.
Maybe you’re thinking now that we just had a fun-filled booze binge and sorts. But hey, we admit that. We do had a blast from it. And thanks for the beer (actually there were shots of tequila and Bacardi too), our conversation and socializing were pumped up that we didn’t feel anything intimidated or getting shy with all of them great influencers around us. That night, we were all just the same. Guys and girls who have the same passion, social media networking. And that’s what it is all about.
Social media is a big place, a huge community, a global venue for people who are into the various social media networks. For people who socialize online and off-line.
Social meet-ups provide a bridge, a connection from one person to another, which may lead to a more favorable growth development of one’s search for social media marketing knowledge. Social meet-ups are opportunity to interact with one person or big groups who will listen to your ideas. Social meet-ups can also be an instrument for learning the basics and gather more information about blogging, social media management, public relations practice, etc.
So the next time you hear gatherings like this are brewing, do not hesitate in joining. Our journey as social media mavens continues and these meet-ups are our pit-stops to further increase our knowledge in the world of social media.
- Twitter turns seven: Tweeting about the telly (techtalk.currys.co.uk)
- Bridging Offline/Online: Tweetups (bethkanter.org)
- 3 Things I Learned from Co-Organizing an Event: SoBeer Up Manila (ijustdid.org)
- Why Social Media is Like a Cold Beer (& Why I Love Both) (theycallmejess.wordpress.com)
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