GrabTaxi mobile app ups the ante by launching a Star Wars-themed for all GrabCar passengers fro them to experience the Star Wars: The Force Awakens craze that is currently storming all Jedi and Dark Side fanatics of the movie saga.
Launched in Kuala Lumpur, Ho Chi Minh, Bangkok, and Manila, the Star Wars fleet will cruise the streets and highways until 30 December 2015 as part of GrabCar’s regional marketing campaign in collaboration with Disney Southeast Asia.
All you have to do is select the STAR WARS GrabCar option as your vehicle type when you book your ride and wait for the confirmation.
For those who haven’t installed yet the GrabTaxi mobile app, now is the best time to do so or you’ll miss the chance of riding the Star Wars-themed fleet paying homage to the timeless Imperial Stormtrooper and BB-8, the astromech droid belonging to Resistance Pilot, Poe Dameron.
Indonesia comes in full Force with five hundred specially wrapped taxis and motorcycle taxis in Jakarta, under the GrabTaxi and GrabBike brands. The Philippines will also offer Star Wars-themed GrabBikes, and will extend their campaign to 14 January 2016. All three brands – GrabCar, GrabTaxi and GrabBike – are available in the same GrabTaxi mobile app.
“This initiative is part of GrabCar’s ongoing efforts to delight passengers and make their journey with GrabCar fun and memorable. Our STAR WARS-themed GrabCars celebrates the release of the new STAR WARS: THE FORCE AWAKENS movie, and will make one’s commute more entertaining,” said Cheryl Goh, Group VP of Marketing, GrabTaxi Holdings.
And wait… there’s still more
Win tickets to watch Star Wars: The Force Awakens
Passengers riding the Star Wars-themed GrabCar vehicles automatically put themselves in the running to win one of 15 pairs of movie tickets to Star Wars: The Force Awakens that are being given away daily.
The winners will be chosen at random based on their booking IDs and notified at least two days after their ride.
Win Star Wars: The Force Awakens merchandise
Those who miss out can still try their luck to win Star Wars: The Force Awakens merchandise in the Snap and Share contest. GrabCar is giving away Star Wars: The Force Awakens merchandise daily to a few lucky winners who snap and share the photo of the Star wars-themed GrabCars on their social media accounts. Simply use the hashtags #theforceawakens #grabcar and tell us why you deserve to win by filling in the caption ‘I want to win Star Wars: The Force Awakens merchandise because…” Contest starts today and ends on 14 January 2016.
*Additional photo from the owner/operator of DonnDuke Transport Sevices.
*Additional words from Swirling Over Coffee.
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