Undeniably, Sun has been the pioneer when it comes to unli calls and texts services enjoyed by millions of mobile subscribers even way back in the early 2000s. Giant telco players Smart and Globe, adapted this scheme and made this unli calls and texts as added value to their plans.
This 2015, Sun revamped the unli calls and texts services with its newest Choose Better campaign with Sun Best Value Plan 450 for postpaid subscribers, showing more practical ways using subscriber’s mobile devices. Compared with competing brand, Best Value Plan 450 does not just give unlimited Sun calls and texts for a month, it also comes with 20 hours mobile data surfing, free Facebook, 250 texts to all networks, and FREE 5″ Dual SIM Android Phone upon subscribing to this plan.
The unveiling of Sun Best Value Plan 450 coincides with the launch of Sun’s newest TVC with TV personality Drew Arellano as their brand endorser.
Aside from Best Value Plan 450, Sun also offers Non-Stop Surf Plan 450 for broadband users with up to 1 GB Pure MB, 16 GB ROM, plus an Android KitKat device, with initial cash-out of PhP 1,199.
For prepaid subscribers, Sun boosts it with Super Loaded Call & Text for only P100/7 days, Unli Tri-net calls, Unli all-net texts, and with 100 MB for mobile surfing.
During the Best Value Plan 450 launch, Joel Lumanlan, Vice President for Marketing, Sun Postpaid revealed the company’s Subscriber Base Growth vs. Previous Year. In 2014 Sun subscriber base growth of 16% increased to 18% Q1 2015, higher than Globe’s 12% and 9% in 2014 and Q1 2015, respectively.
Lumanlan also revealed that they ‘dropped-off’ the ‘Cellular’ text on Sun’s logo and maintains the word Sun as their forefront identity in their marketing campaigns.
Visit www.suncellular.com.ph to know more about the Choose Better deals with Sun.
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