“We represent the same product. I want to believe is, we sell experience. We sell by offering solutions.”
Those were the words that Ben Loo, Owner, Switch, Apple’s Premium Reseller in the Philippines, said to us when we asked him why customers should go to Switch and buy their Apple products instead of the other stores in the country.
“We’re not hardcore when it comes to selling. It’s really about comeback. And if you’re comfortable, we want you to come back, educated, and comfortable in purchasing with us. That’s what we want to live by. Whether that’s enough to entice customers to buy with us or not,” Ben continued as he shared a walk-through of his new store, the 14th retail store at the second level of the upscale Robinsons Place Mall in Las Piñas City. coinciding Switch’s 8th year anniversary.
The new Switch store provides valued clients with instant and convenient access to a wide range of premium Apple products and accessories, as well as unparalleled service and solutions that cater to the evolving digital lifestyle of Filipinos.
“We’re also learning as we go. We can say that (maybe) we are expert in Apple products but when it comes to third-party accessories, there are still so much to learn from them.”
Ben was talking about third-party accessories that are also available in all Switch stores nationwide and they have a hands full of premium accessories such as Boompods, JBL, Belkin, FluxMob Bolt, and a lot more.
“We invest heavily on training the staff. Mostly on soft skills and not hard skills. And we even try to create scenarios and even role-playing in the office. Like ‘what if an irate customer’ comes in. Or kids. Small things like that,” he added stating strongly on their customer relation approach in their stores.
In total, Switch has 18 branches, combination of Switch Stores and Service Centers located in Marquee Mall-Angeles Pampanga, UP Technohub, The District Mall-Imus, The District Mall–Dasmariñas, Alabang Town Center, Glorietta, UP Town Center, EVIA Lifestyle Center, Bluebay Walk.
Service Centers are open to Apple products bought anywhere, here or international.
iPhone 6s PHP 37,990 (16GB), PHP 43,990 (64GB), and PHP 49,990 (128GB)
iPhone 6 Plus PHP 37,990 (16GB) and PHP 43,990 (64GB)
iPad Pro Wi-Fi PHP 42,990 (32GB) and PHP 50,990 (128GB)
iPad Pro Wi-Fi + Cellular PHP 57,990 (128GB)
iPAd Air 2 Wi-Fi PHP 25,490 (16GB), PHP 30,490 (64GB), and PHP 35,490 (128GB)
iPad Air 2 Wi-Fi + Cellular PHP 31,990 (16GB), PHP 36,990 (64GB), and PHP 41,990 (128GB)
iPad mini 4 Wi-Fi PHP 20,490 (16GB), PHP 25,490 (64GB), and PHP 30,490 (128GB)
iPad mini 4 wi-Fi + Cellular PHP 26,990 (16GB), PHP 31,990 (64GB), and PHP 36,990 (128GB)
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