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Switch sells experience and offering solutions to customers and that’s where they’re good at


 “We represent the same product. I want to believe is, we sell experience. We sell by offering solutions.” Those were the words that Ben Loo, Owner, Switch, Apple’s Premium Reseller in the Philippines, said to us when we asked him why customers should go to Switch and buy their Apple products instead of the other stores in the country. “We’re not hardcore when it comes to selling. It’s really about comeback. And if you’re comfortable, we want you to come back, educated, and comfortable in purchasing with us. That’s what we want to live by. Whether that’s enough to entice customers to […]