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COCA-COLA PHILIPPINES TASTE THE FEELING JOURNEY OF A BOTTLE

Up close inside the journey of Coca-Cola bottles

 

 Coca-Cola has been part of the Philippines’ culture for more than a hundred years and the brand, aside from producing beverages, has touched a lot of lives, especially those who have been given opportunities to represent Coca-Cola in the market and sari-sari stores. A few days ago, we went to Coca-Cola FEMSA Philippines Sta. Rosa and Coca-Cola FEMSA Canlubang Plant to see up close how the bottles and beverages are produced, from a walk through of the plant’s bottling line to the comprehensive overview of production process, starting from raw materials, ingredients (the beverages are composed mainly of water, sweeteners, […]

From ‘Open Happiness’ to ‘Taste the Feeling’, Coca-Cola’s new campaign focuses on the brand

 

 Here’s  a trivia that I heard during the latest event of Coca-Cola last week. Did you know that the Philippines is the first country where Coca-Cola distributed outside the United States? This answers the question why Filipinos have fell in love with the softdrink product and becane a hit in our country. I remember in the 80s, the popular softdrink in America is Pepsi and not Coke. Remember Michael Jackson’s commercial spots? And I would always laugh it off because here, the most sought after brand is Coke. It’s Coke everywhere. Even celebrities tied up with Coke in the 80s. […]

Commitment to healthy living through Coca-Cola Football Festival.

Commitment to healthy living through Coca-Cola Football Festival

 

 If you are following our blog, you will remember that we featured Coca-Cola Philippines‘ commitment with regards to social responsibility is to promote an active and healthy living, thus the creation of sustainability program like Me, We, World that focus on education, well-being, women empowerment, and water. This time around, as Guillermo Aponte, President and General Manager, Coca-Cola Philippines, stated that, they also have social responsibility with the youth. “We know that we have to promote an active and healthy living. Me, in a  very simple way, promoting that youth do exercise, that youth do more than just staying at home watching TV or […]

“Part of our company’s 20/20 vision is that, every bit of water that comes in making a can of our products, we should be able to give it back to Mother Nature,” said Adel.

Coca-Cola Philippines brings back happiness through sustainability programs

 

 We had a sit-down intimate gathering with Atty. Adel Tamano, now the Vice President for Public Affairs and Communications, Coca-Cola Philippines, who shared with us the company’s corporate social responsibility and discussed, together with Cecile Alcantara, President of Coca-Cola Foundation Philippines and Coca-Cola Philippines representatives. Through a holistic sustainability framework,  Coca-Cola Philippines brings back happiness through sustainability programs called Me, We, World that focus on education, well-being, women empowerment, and water. There are four programs under the framework which are NutriJuice; The Little Red Schoolhouse; 5by20 STAR; and Agos Ram Pump programs. All four programs have significant effect on people that […]