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Strategic Partnerships To Elevate Video And Social Media Content And Analytics Of Digital Advertising Emerged From Globally Renowned Companies


 Strategic alliances arise when needs to strengthen core of a company become more evident, especially now in a digitally driven and social media-based market analysts in the world of advertising. AdSpark, a digital marketing solutions firm of Globe Telecom, opens its door to a strategic partnerships with Wootag and Tracx, two of globally renowned digital companies, to help change the landscape of digital advertising in the Philippines. This Thurday afternoon, June 22, AdSpark, Wootag, Tracx, and Globe Telecom officially signed the memorandum of agreement (MOA) held at the AdSpark Philippine headquarter in BGC, Taguig. “We have a vision for a […]

Explaining The Impact of Psychology on Social Media Marketing


 An important step in forming an effective social media marketing strategy is to understand how people think and behave. Through knowing their target people well, marketers can compel them into liking the brand they promote. Most marketing companies even conduct studies just to get a glimpse on the decision-making and behavior of their consumers. However, there’s another field that they make use of in the process of fathoming people–and it’s psychology. Incorporating basic psychology principles to social media marketing can help marketers create a deeper level of connection between their brand and target consumers online. By tapping the subconscious thinking […]