Book & Buy                                                                                

From ‘Open Happiness’ to ‘Taste the Feeling’, Coca-Cola’s new campaign focuses on the brand


 Here’s  a trivia that I heard during the latest event of Coca-Cola last week. Did you know that the Philippines is the first country where Coca-Cola distributed outside the United States? This answers the question why Filipinos have fell in love with the softdrink product and becane a hit in our country. I remember in the 80s, the popular softdrink in America is Pepsi and not Coke. Remember Michael Jackson’s commercial spots? And I would always laugh it off because here, the most sought after brand is Coke. It’s Coke everywhere. Even celebrities tied up with Coke in the 80s. […]


OTWOL’s JaDine enjoys honest-to-goodness coffee with City Blends by 7-Eleven


 Coffee has been part of mostly Filipinos‘ daily lives and has been enjoyed anytime, anywhere. 7-Eleven Philippines was challenged on how to give the right coffee for the Filipino people and making it affordable at a P2o price point. 7-Eleven now offers City Blends straight from a custom machine, developed exclusively for the company and made in Italy. “This is something that was tested well and will be rolled out in 565 stores, 700 by the end of the year. And we think it’s actually something that we wanted to shout from the rooftop, so to speak,” said Jose Victor Paterno, […]