Book & Buy                                                                                

3rd Station: PAINT

Lee Jeans introduces denim innovation through Denim Rip and Repair Workshop

 

 Lee Jeans, the brand that established an impressive denim heritage, proved again their purposeful craftsmanship through “Denim Refreshment”, a new fashion to dress up your jeans the DIY way. Lee Denim Rip and Repair was launched May 29, 2015 at SM Mall of Asia, Atrium that marks as the start of a 3-day workshop breathing from contemporary to classic–thus, “Denim Refreshment”. Present in the event is the launching of Jade Fusion, a temperature-reducing wear. It was crafted with natural jade that is famous for its heat-resistant property, giving the wearers cooler feeling by its improved breathability and moisture management. The […]

SM City Santa Rosa heats up the entertainment venue with Everything For The Jeans Lover fashion show.

SM City Santa Rosa heats up the entertainment venue with Everything For The Jeans Lover fashion show

 

 SM City Santa Rosa, Laguna, one of SM‘s Premiere malls, heats up Saturday evening with a denim fashion show called Everything For The Jeans Lover, part of SM’s Jeanology Festival which is on-going from July 26-31, 2013 in selected SM malls nationwide. Jeans brands G by Guess, Girbaud, Reborn, Whoops, Mags, Human, Dickies, and Jag participated the denim Pure Jeans fashion show with the handsomest, prettiest and sexiest models including hunk and model June Macasaet with the special participation of rapper and dancer Young JV, Star Magic and Cornerstone talent. Santa Rosa, Laguna City Mayor Arlene B. Arcillas was also present during the event held at the activity […]