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Explaining The Impact of Psychology on Social Media Marketing


 An important step in forming an effective social media marketing strategy is to understand how people think and behave. Through knowing their target people well, marketers can compel them into liking the brand they promote. Most marketing companies even conduct studies just to get a glimpse on the decision-making and behavior of their consumers. However, there’s another field that they make use of in the process of fathoming people–and it’s psychology. Incorporating basic psychology principles to social media marketing can help marketers create a deeper level of connection between their brand and target consumers online. By tapping the subconscious thinking […]