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COCA-COLA PHILIPPINES TASTE THE FEELING JOURNEY OF A BOTTLE

Up close inside the journey of Coca-Cola bottles

 

 Coca-Cola has been part of the Philippines’ culture for more than a hundred years and the brand, aside from producing beverages, has touched a lot of lives, especially those who have been given opportunities to represent Coca-Cola in the market and sari-sari stores. A few days ago, we went to Coca-Cola FEMSA Philippines Sta. Rosa and Coca-Cola FEMSA Canlubang Plant to see up close how the bottles and beverages are produced, from a walk through of the plant’s bottling line to the comprehensive overview of production process, starting from raw materials, ingredients (the beverages are composed mainly of water, sweeteners, […]

From ‘Open Happiness’ to ‘Taste the Feeling’, Coca-Cola’s new campaign focuses on the brand

 

 Here’s  a trivia that I heard during the latest event of Coca-Cola last week. Did you know that the Philippines is the first country where Coca-Cola distributed outside the United States? This answers the question why Filipinos have fell in love with the softdrink product and becane a hit in our country. I remember in the 80s, the popular softdrink in America is Pepsi and not Coke. Remember Michael Jackson’s commercial spots? And I would always laugh it off because here, the most sought after brand is Coke. It’s Coke everywhere. Even celebrities tied up with Coke in the 80s. […]