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PARADIGM CHANGE. J. Alfonso de Dios challenges and introduces changes in content production.

J. Alfonso de Dios challenges and introduces changes in content production

 

 In a world that relies profoundly on fast and efficient transmission of information, the need to put brands’ commercial messages on air through a secure, cost-efficient and reliable process becomes more critical. Sadly, the communication technology and transmission infrastructure in the Philippines has not kept pace with the frenetic progress of communication and information exchange. As a case in point, we can look at the multi-billion peso Philippine advertising industry, where brands still dub digitally produced TV commercials into analog Betacam tapes and send these via messengers to TV stations for broadcast. This is obviously an archaic process that compromises […]