This early morning event that we covered highlighted Taiwan’s government to strengthen Taiwanese brands’ awareness in the country by introducing “Taiwan Excellence” products that are innovative and with high quality that have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle – from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.
Taiwan Excellence, the symbol of superiority of products from Taiwan, will have more exciting and more comprehensive activities in 2016. Through experiential activities to be staged throughout the year, TAITRA aims to let Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.”
Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese products.
For this year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific and KYMCO for Sports and Leisure products.
“I think it’s wonderful. It was my first time to see the products. It’s inspiring (for having been categorized with Taiwan Excellence),” said young actress Jasmine Curtis-Smith when asked by event host Gelli Victor of what Jasmine thinks of the campaign.
“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.
Among the activities slated for 2016 are Taiwan Excellence Experiencing Zones scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.
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