From a simple 8.5sqm snack store of popcorn, peanuts, and fries, Taters rose as the “first branded entertainment snack store,” that is according to Annie Tanchanco, Founder and President of Taters Enterprise Inc. who put the first snack store in a cramped mall space back in 1994. 20 years later, Taters has become synonymous to every blockbuster movies you can name being shown in cinemas across the country. That is 23 outlets, by the way, across the country.
To celebrate Taters 20th anniversary, the company headed by Tanchanco celebrates the milestone with Le Grand Treats promo that runs until September 15, 2014 and a nationwide mall tour until the month of November.
To preview the promo, last August 28, mall goers and customers who purchased at least Php 100 worth of snacks throughout the month of August were given exclusive passes to the Le Grand event at TriNoma Mall in Quezon City. The main event featured a carnival-themed air and festival with lots of food, fun games, and prizes. Taters snacks and drinks were served during the day.
From humble beginnings, Taters has since then included other snack items that has defined its innovative approach to the snack industry. A wide selection of toppings and dips that go great with any order, premium New York Beef Hotdogs, and healthy choices such as Tofu chips and tuna mushroom sandwiches have raised the bar for entertainment snacking in the Philippines.
View more photos on our Flickr Taters album.
But perhaps its most fitting celebration is their latest achievement. Taters Enterprise Inc. has recently been confirmed as an awardee of the Philippine Quality Challenge (PQC) Challenge II.
PQC offers small medium enterprises an opportunity to be part of the Philippine Quality Awards (PQA). This recognizes organizational improvement and performance excellence on a national level to achieve world-class standards comparable to the Malcolm Baldridge National Quality Award of the US and those in Europe and Asia.
Taters achieved this milestone in only its first year of applying for the PQC.
“I think our culture of innovation and improvement for the past twenty years has allowed us to get to this level in our organization and the PQC recognition is just another example of our commitment to excellence,” said Tanchanco.
To know more information about Taters and their promos, visit their Facebook Page www.facebook.com/taters.snackleague.
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