“Let’s have a party!”
Those could be the first words that came out of the mouth of an AXN executive when their returning shows ‘The Voice’ and ‘The Blacklist’ win audience across Southeast Asia on its premiere telecasts last Tuesday, September 23, 2014. ‘The Voice: Season 7’ and ‘The Blacklist: Season 2’ returns on TV across Southeast Asia winning the night of September 23 among English general entertainment (GE) channels. These are collectively in the markets of Singapore, Malaysia and the Philippines, the seventh season of ‘The Voice’ and the second season of ‘The Blacklist’ both rated as the No.1 show across all English GE channels in their time-slots among pay-TV audiences.
We attended the Philippine launch of AXN’s top-rating shows a couple of weeks ago held in KPub BBQ Grill in Bonifacio Global City and the AXN people are really excited for the upcoming TV premieres of their shows.
In Malaysia, ‘The Voice: Season 7’ won the time-slot among approximately 70 rated English language channels among pay-TV audiences 4 – 54. In addition, ‘The Blacklist: Season 2’ was the top rated show for individuals from high income households.
In Singapore, ‘The Voice: Season 7’ was the highest rated program among rated English language cable channels for all pay-TV audiences in its time-slot. ‘The Blacklist: Season 2’ proved to be spot on with AXN’s target audience of professionals, managers, executives and businessmen (PMEB), as it was their top rated show of the day across all 73 rated channels on StarHub TV.
In the Philippines, ‘The Voice’ also led the English GE genre for all pay-TV viewers in its time-slot; while ‘The Blacklist’ was the top show in its time-slot among pay-TV audiences ages 35 – 44.
“With two of TV’s most-anticipated returning shows airing on AXN, it was important for us to bring ‘The Voice’ and ‘The Blacklist’ to our audience in line with the US, as well as give it a strong marketing push. We are pleased to see that this strategy has paid off and will continue to build on this success,” said Hui Keng Ang, senior vice president and general manager, Networks, Asia, Sony Pictures Television.
Airing on Tuesdays at 8:05 PM first and exclusively on AXN, ‘The Voice,’ which won its second consecutive Emmy for “Outstanding Reality-Competition Program”, features Gwen Stefani and Pharrell Williams as celebrity musician coaches for the first time. They join Adam Levine and Blake Shelton in search of America’s next Voice.
In promotion of the series, AXN is sending the iconic red chair of ‘The Voice’ coaches on tour to some of Singapore and Malaysia’s busiest locations, where fans can get photo opportunities and engage with the accompanying games and performances. A ‘The Voice’ branded train is also bringing the show closer to commuters in Singapore.
Airing on Tuesdays at 10 PM, ‘The Blacklist’ returns to follow the exploits of James Spader’s (“Boston Legal”) criminal mastermind Raymond ‘Red’ Reddington who turned himself in and is working with the FBI to eradicate his ‘blacklist’ of politicians, mobsters, spies and international terrorists, under the condition that he works only with rookie FBI agent Elizabeth ‘Liz’ Keen (Megan Boone, “Law & Order: Los Angeles”).
Lookalikes of ‘Red’ Reddington are taking to the streets of Singapore and Malaysia to engage with AXN viewers and for photo opportunities to drive buzz and sharing on social media platforms.
Watch out for the upcoming AXN shows like TEN Season 2, Amazing Race, Hawaii Five O Season 5, and 24 – Live Another Day. Watch out for our announcements here in our blog.
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