More than a week or so, buy-outs where the major headlines in the country and after the successful Air Asia and Zest Air‘s re-branding to Air Asia Zest, here comes another surprise when talks of Cebu Pacific and Tigerair Philippines‘ merger landed on headlines of business and tourism news lately.
Thus, the Tigerair-Cebu Pacific strategic alliance was born.
Even so, Tigerair Philippines has been actively preparing to roll out some initiatives that will enhance the partnership with Cebu Pacific and enlarge its offerings to existing and prospective customers. Perhaps a great and bold move for Tigerair Philippines. Among these initiatives are the development of its network, enhancement of ancillary services and the upgrading of its website to make the customer experiences better. This could mean for the better for the airline.
“Having a new owner does not mean that we stop generating ideas to enhance our customers’ experience. Leveraging our partnership with Cebu Pacific, I believe that there is much more that we can do,” said President and CEO Olive Ramos.
Tigerair Philippines will continue to operate under the Tigerair brand, while tapping on Cebu Pacific’s website as a sales and distribution platform for all its routes, and vice versa. Both airlines are now working to upgrade their websites to facilitate such cross-booking of flights.
President and CEO of Cebu Pacific, Mr Lance Gokongwei said, “Our intention is to grow Tigerair Philippines as an independent franchise. We are reviewing opportunities to increase Tigerair Philippines’ fleet. We are very excited to embark on this partnership and we look forward to working closely with Olive, who will continue with her leadership position at Tigerair Philippines.”
Still and with a stronger presence in the Philippines, Tigerair Philippines will continue to operate from Terminal 4 at NAIA (that’s the old domestic airport) and Clark International Airport.
From its bases in Clark and Manila, Tigerair Philippines flies to both domestic and international destinations which include Cebu, Bacolod, Iloilo, Kalibo, Puerto Prinsesa, Tacloban, Hong Kong, Bangkok, and Singapore.
Customers who wish to book their flights with Tigerair can continue to do so via the airline’s website (www.tigerair.com) or hotline (+ 632 798-4488).
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