SM Aura Premier hosted one of the most globally loved brands, tokidoki. The brand decided to tie up with SM Aura to bring tokidoki’s characters closer to the heart of the Filipino. To see tokidoki x Karl Lagerfeld, visit Main Atrium, Level 1 of SM Aura Premier, with the iconic Sandy and more characters from tokidoki.
“Sometimes” in Japanese, tokidoki is an international iconic lifestyle brand based on the vision of Italian artists named Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since its debut back in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after lifestyle brand around the world. Legno was born in Rome, Italy but from a very young age, he developed a deep love for Japan and a fascination with the cultures of the world. As a result of his unique talent and creativity, tokidoki has grown rapidly. He also became a sought-after speaker and exhibitor globally in different museums, universities, conferences, and many more.
Legno is the Creative Director and Co-Founder of tokidoki. He grew incessantly as a child from Rome. The boxes of chewed, broken and unsharpened pencils he adored as a child were the early beginnings of his passion for the art which led to the eventual creation of tokidoki.it, his online portfolio which quickly grew into a worldwide distributed brand.
By the way, Simone is a big fan of Manny Pacquiao, eight-division world champion, who fought Floyd Mayweather, Jr. at the MGM Grand Arena, Las Vegas on Sunday, May 3, 2015 (Manila time). for the boxing match dubbed as the ‘Fight of the Century.’
Mayweather, Jr. won via unanimous decision 118-110, 116-112, and 116-112 from judges score cards.
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