Toshiba sponsors the Official Countdown of the Times Square 2013 New Year's Eve Celebration. Photo by Getty Images.

Toshiba sponsors the Official Countdown of the Times Square 2013 New Year’s Eve Celebration

 

Toshiba sponsors the Official Countdown of the Times Square 2013 New Year's Eve Celebration. Photo by Getty Images.
Toshiba sponsors the Official Countdown of the Times Square 2013 New Year’s Eve Celebration. Photo by Getty Images.

For those who were in Midtown Manhattan, New York City, particularly in Times Square hours before the New Year, revelers witnessed the “Waterford Crystal Ball” dropped in Times Square to usher in 2013 with 288 new crystal panels with doves chiseled into them to mark the theme “Let There Be Peace”.

Japan Countdown Event at Times Square on December 31, 2012 in New York City. (Photo by Eugene Gologursky/Getty Images)
Japan Countdown Event at Times Square on December 31, 2012 in New York City. (Photo by Eugene Gologursky/Getty Images)

Aside from the crystal ball, this global event sees over 1 million visitors pack the streets and more than 1 billion viewers worldwide. All eyes were on the giant LED screen atop One Times Square, TOSHIBA VISION Times Square, providing the countdown for the whole world. Toshiba sponsors the Official Countdown of the Times Square 2013 New Year’s Eve Celebration.

In addition to the famous 60-second countdown, the TOSHIBA VISION screen also displayed the Toshiba Hourly Countdown, live music performances and other events at the venue, and some special animations such as one created in collaboration with NASA.

Through its leading role in this event, global manufacturer Toshiba’s corporate brand spread worldwide, enhancing its name recognition even further. What’s more, utilizing the unique characteristics of the One Times Square LED billboard, not only was the Toshiba brand broadcasting its products and corporate message, but also providing superb seasonal content for the entire world.

NEW YORK, NY - DECEMBER 31: Singer Tyler Glenn of the band Neon Trees performs during New Year's Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY – DECEMBER 31: Singer Tyler Glenn of the band Neon Trees performs during New Year’s Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY - DECEMBER 31: Singer Carly Rae Jepsen performs during New Year's Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY – DECEMBER 31: Singer Carly Rae Jepsen performs during New Year’s Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY - DECEMBER 31: Korean Rapper PSY performs during New Year's Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY – DECEMBER 31: Korean Rapper PSY performs during New Year’s Eve 2013 in Times Square at Times Square on December 31, 2012 in New York City. (Photo by Mike Coppola/Getty Images)




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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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