Television is still running as top among all media platform amid this era where internet and gadgets are easily accessible, according to a study conducted by Turner Broadcasting System.
Citing all the findings they released recently in New Generations 2015, a study that analyzes the habits and preferences of today’s connected Filipino kids, it was revealed recently in an event held at Mind Museum, Bonifacio Global City.
In their study, TV remains as the highest media platform, with 94% of the total respondents who have tuned in on the month surveyed. It was followed by online usage having a percentage of 93%.
David Webb, Turner International Asia Pacific’s Director for Research and Planning for Kids and Entertainment shared how important television is to Filipino kids, “As tablet and mobile devices continue to proliferate homes, the way Filipino kids access entertainment and games continues to evolve.” He also added, “Outside of their friendship group, it is the most important media when it comes to how they find out about new things that appeal to them. This, coupled with the fact that the majority of kids spend co-viewing with the decision makers of the household means that TV is still the most effective medium for reaching this important audience.”
Webb further explained the study comparing the Philippines with Australia in terms of habits and how children use media. According to him, Australian kids spend more time with family and friends unlike Filipino kids who maximize most of their time online.
Their study says that 91% of households with kids ages 4-14 here in the Philippines own a mobile phone, so as high percentage of social media usage among kids (86%). In fact, 92% of kids from 7-14 who use social networking sites already have their own accounts.
The result is after surveying 500 child-parent pairs from affluent households in Mega Manila.
By conducting New Generations 2015, Turner also found out that Cartoon Network was voted as favorite kids’ channel by kids from 4 to 14 years old. Because of this, Cartoon Network channel website is one of the frequent visited by kids in the past month, next to Facebook and YouTube, through different platforms.
“Filipino kids are finding new ways to enjoy and share their favorite shows with other. Interestingly, these devices are used to complement the TV viewing experience,” Webb mentioned.
Also apps are gradually being popular, with kids accessing as much as 5 apps per month. To this, parents confessed to download apps, mostly for their kids. Top in the line are Facebook, YouTube, and Candy Crush. In result, the company proved that homes with kids are adopting technology fastest.
The study was originally conducted in the United States and as of now, 44 countries across the world were already examined.
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