As a technology-leader among banks in the Philippines, UnionBank launched The ARK, the first fully digital bank branch in the country using digital technology to augment client’s banking experience. The ARK by UnionBank delivers on its promise of a new digital platform experience in banking.
“The ARK was established by UnionBank to address the common pain points in banking. Falling in line, getting a number before being attended to, spending a lot of time in the bank which could have been used in, otherwise, more productive endeavors. it is also meant to satisfy the diverse and changing needs of our customers,” explained UnionBank President and Chief Operations Officer (COO) Edwin R. Bautista.
Bautista further stated that The ARK provides an interactional experience rather than a transactional space. It could also be used as a 3rd psace for different communities to get together.
Located at the corner of Ayala Avenue and Paseo Roxas in Makati, The ARK is a full functioning place great for banking where guests are ushered to the coffee area and free use of wifi while bank ambassadors facilitate their transactions.
The ARK is a concept branch also serves as a platform for clients to co-create an ideal banking experience by closely looking into what the clients’ needs and wants when it comes to banking.
“The ARK provides a service unlike any other. There are no lines, no numbers, hardly any forms to fill up, just highly-trained bank ambassadros ready and happy to give personalized service to each and every client. Every client here receives the proverbial VIP service,” added Bautista.
UnionBank Chairman and Chief Executive Officer Justo A. ortiz said that it should not come as a surprise for UnionBank to come up with The ARK, which is seen as the bank of the future.
UnionBank has recently been awarded as the Best Digital Bank at the Asiamoney Banking Awards 2017, held at The Ritz-Carlton in Beijing, China, last September 26, validating its position as the best digital bank in the country.
Bangko Sentral ng Pilipinas (BSP) Deputy general Governor Chuchi Fonacier graced the launch of The ARK and hailed UnionBank for its future-ready innovations which are at par with international banking standards.
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