After their exciting collaboration with the Philippines’ No. 1 food chain, Jollibee, Uniqlo continues to impart the brand’s campaign of introducing local products to Uniqlo’s South East Asia Corporate Collaboration. This time around, Monde Nissin partners with the apparel brand to create a casual clothing T-shirts carrying the distinctive designs of iconic Filipino brand, Lucky Me! and the country’s favorite cookie sandwich, Bingo.
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies that have well-loved brands and share the same goal of being part of people’s lives through their world-class products,” says Melissa Pabustan, Monde Nissin’s Head of Corporate Communications. “For years, Lucky Me! and Bingo have established themselves as favorite food brands. We are pleased that being part of Uniqlo’s South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate Lucky Me! and Bingo in a unique and fun way.”
“We are very happy about the warm acceptance of Filipinos for Uniqlo since 2012,” says Geraldine Sia, General Manager of Uniqlo Philippines. “As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands Lucky Me! and Bingo. We believe that this partnership will bring Bingo, Lucky Me!, and Uniqlo closer to Filipinos.”
As the leading noodle brand in the country, Lucky Me! has been a staple in every Filipino pantry with its wide array of products that are hinged on local flavors sure to appeal to the Filipino taste. The launch of this collaboration coincides with the recent release of Kantar Brand Footprint Report, with Lucky Me! once again topping the list of fast moving consumer good brands in the Philippines in 2015. Meanwhile, as a catalyst of daily sweet connections, Bingo Cookie Sandwich continues to captivate consumers, especially today’s teens, with its creamy fillings spread between melt-in-your-mouth chocolate cookies, and it’s distinctively “kilig” commercials.
The limited edition collection will be available in all Uniqlo stores nationwide at P590 each starting June 27. The shirts will also be available in Uniqlo stores in Southeast Asia, including Malaysia, Thailand, and Indonesia.
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