UREKA Forum is the country’s biggest e-commerce mass conversion program for SMEs powered by UnionBank of the Philippines (UnionBank) and its Consortium partners. Its online site www.urekashops.ph aims to bring and take business online enabling close to 700 Micro, Small, and Medium Enterprises (MSMEs) across the country. UREKA Forum is going to be held on February 25 at the SM Megatrade Halls 1 to 3.
The Forum is already on its fourth leg in less than 18 months targeting 1,000 attendees consisting of MSMEs and UREKA E-Cadets and represent their ‘brick-and-mortar’ business model and to convert them to a ‘brick and click’ model in 1 day. The Forum will help entrepreneurs revamp their business models by strategically harnessing technology and e-Commerce. One of the highlights of the Ureka Forum—the Philippines’ largest e-commerce mass conversion movement—is a workshop aptly called the “E-Commerce Circuit.”
The UREKA Movement, The Forum and DTI Roadshows, have enabled MSMEs from Baguio, Iloilo, and Davao to put their businesses online.
“UREKA Forum is very much in line with UnionBank’s digital transformation mandate as it enables MSMEs to do e-Commerce and together with our Consortium Partner’s commitment to help achieve sustainable ‘financial inclusion’. Consequently, UREKA is in lose partnership with the Department of Trade and Industry’s (DTI) efforst to spearhead the country’s Philippine E-Commerce Roadmap (PECR) 2016-2020,” said Executive Vice President Genaro (Genju) V. Lapez.
The Keynote Speakers for UREKA MEGA MANILA Forum include UnionBank President Edwin Bautista; PgilDev Director & Narra Venture CEO Dr. Paco Sandejas; UnionBank SEVP, Chief Technology and Operations Officer Henry Aguda; PLDT SME Nation VP & Head Mitch Locsin; SHOPINAS President & CEO Shiel Lina; AMTI SVP 7 GM Bong Paloma; AIr21 Retail Sales & Business Development Division Head Yasmin Vasquez; DragonPay CTO & COO Robertson Chiang; Esquire International Financing Chairman & CEO Rajan Uttamchandani and GeiserMaclang President Brad Geiser.
Through the e-Commerce site SHOPINAS, the UREKA Shops gives the SMEs the opportunity to promote a sustainable and innovative business model through online gateway powered by UnionBank and SHOPINAS.
UnionBank and its Consortium partners namely, PLDT SME Nation, Air21, SHOPINAS, DragonPay, AMTI, GesierMaclang Marketing and Communications Inc., PanahonTV, and Esquire Foinancing Inc., together with DTI, DOST, and DICT, continue to collaborate with various leaders from the business and technology industries to spread knowledge and share unparalleled expertise among Filipino entrepreneurs based on e-Commerce.
UREKA Forum is open to all DTI-registered MMSMEs from different industries.
To register, visit urekaforum.ph/registration.
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