Wearing a navy blue polo shirt as he entered the upper floor, Vista Land Chairman Manny B. Villar sat down with us at a table inside Brasas located at the Evia Lifestyle Center in Daang Hari for an exclusive update for Vista Land & Landscapes, Inc. project, Vista City. Already comfortable with the familiar media faces, Villar himself ‘breaks the ice‘ by letting everyone know that orange isn’t actually his personal color. Without hiding anything from his past political careers, Villar told us that his orange branding was a result of his PR campaign adviser’s suggestion when he first ‘swam in the sea of politics‘. Suggesting the former Philippine Senator that the color orange looks good on him, Villar made it as part of his image branding. Hence Villar equals the orange color became his political trademark.
Now serving as full-time businessman, Villar heads as Chairman of Vista Land, the country’s largest homebuilder. The company currently ranks among the top listed property firms in the country in terms of total assets, earnings and market capitalization. With well-known and distinct brands – Brittany, Crown Asia, Camella, Lessandra and Vista Residences, and through its provincial marketing subsidiary Communities Philippines – Vista Land caters to all income segments in the different provinces of the country.
Vista City is a 1,500 hectares integrated urban development that combines Lifestyle Retail, Prime Office Space, University Town, Themed Residential Developments, and Leisure components. “We have about 500 hectares already developed with about 45,000 residents covering the residential areas. We are now developing the remaining 1,000 hectares. This is one of a kind development (that is) partly in Metro Manila. Next month we will be launching Vista Hub, as well. The 250 hectares of this land area were allocated for commercial establishments, BPO, and buildings along Daang Hari. We will be launching the first medium-rise and high-rise buildings simultaneously in two months time,” said Villar over lunch served with nachos and Latin American rice and beef meal.
“There’ll be a lot of architects who’ll be involved in this project, both foreign and local,” he also mentioned.
The full completion of Vista City will be finished in 25 years and just to kick-start, the first phase targets to be completed in 5 years time.
“The aim is for Vista City to attract residents in the upper, mid-range, and starter home categories, and a range of commercial locators, business including BPOs and IT-heavy sectors, healthcare entities, leisure facilities, and innovative educational institutions such as corporate universities and schools for new technologies,” said Villar.
Under the plan, Vista Land is spending Php 50 billion in the next five years to develop its most expansive Commercial Business District (CBD). “This will be the flagship project of Vista Land,” Villar added.
Under the existing Evia Lifestyle Center, Evia Everyday already have leisure and relaxation like stores, cafe, bars, and restaurants to catch up with friends. It also houses Rustan’s Supermarket as its anchor store. Evia Everyday is part of the first phase as well as Evia Global Village, which will have an open-air retail promenade.
In regards to sports facilities, “Malaki ang aming in-allocate for football fields and basketball courts. We want this to be a premier (sports location) and also to service our University Town para yung mga magtatayo ng school doon, meron na silang magagamit na sports facilities,” Villar explained.
Transport system will never be a problem and Vista Land is open to interested transport concessionaires like bus or shuttle for the convenience of the community and its visitors.
Since tourism is also a booming industry, Vista Land also plans in building hotels to accommodate traveling businessmen and families visiting the burgeoning district. And that will be one of the major things that we need to expect for, according to Villar.
Though Vista Land was officially incorporated in 2007, the company that Villar pioneered has been building homes for its valued homeowners for more than 35 years already. The launch of the CBD project is part of Vista Land’s efforts to develop a stream of recurring income. The CBD project is also expected to generate a lot of jobs for residents of Las Pinas, Paranaque, and other parts of southern Metro Manila,a s well as the province of Cavite.
To know more about the projects of Vista Land visit www.vistaland.com.ph for the latest news and information.
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