Men’s grooming got little attention in the era where women were more visible when it comes to fashion and styling. Men were a little bit shy way back then until the metrosexual became the ‘in-thing’ and became popular in 90s. Men found a niche to express their own style to flaunt their looks and wardrobes, and going out shopping, just like what women mostly do. Today, in the age of millennials, grooming is undeniably a substantial part of many men’s social media life. Who hasn’t heard of ‘outfit-of-the-day’?
But grooming isn’t just about style and fashion. It’s more of a character. How one person carries his or her looks with confidence.
For us men, aside from OOTDs, good grooming and hygiene combo is what makes us more attractive and stylish in front of the people we meet everyday.
But then, walking up to a fashion store could be time-consuming, especially when places are big as a mall area.
Watsons Philippines made a solution for us men so that we won’t be spending too much time roaming around while looking for our grooming essentials.
Welcome the Mandated Section inside Watsons stores.
Listen ladies. This dedicated section fits for the man of your life – your dad, your uncle, grandpa, your annoying brother, your boyfriend, your son, and/or your ever dearest husband, who can save some time while you ladies are free to spend your time shopping around for your kikay kits and outfits. Mandated is located in one corner and has all the basic men’s grooming kit and items from shampoos, deodorant, shaver, shaving cream, aftershave, cologne, dental needs, and hairstyling products all available in one reach.
“The male shopping behavior is such that they don’t go around the store to explore or shop. They directly go to the area where they can get what they want. They want a quick and easy shopping experience,” explains Karen Fabres, Watsons Group Marketing Manager. That explains.
Luckily for us men, as part of its 175th anniversary celebration, Watsons is giving back to its loyal customers by offering discounts of up to 50% on the following grooming essentials: Nivea Men Whitening Acne Oil Control Facial Scrub 50g, Safeguard Mens Sports Energy 2 in 1 Hair + Body Wash 400ml, and Gillette Mach 3 with Nano-Thin Blades Razor. The promo runs until June 22.
Watsons, Asia’s leading health and beauty retailer also carries a wide range of items such as Ponds Men, Axe, Old Spice, Vaseline Men, Master, adidas, Rexona, Nivea, Safeguard, and Gillette.
Thanks Watsons. A well-maintained appearance goes exceedingly well with any stylish outfit, be it in the boardroom, Snapchat, or Instagram.
Oh and don’t forget that Fathers Day is coming soon. Check out Watsons’ Mandated Section and get your loving dad or husband his perfect men’s grooming kit on that very special occasion. Happy Fathers Day to all the dads out there!
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