For several years now Watsons has been running its Switch & Save campaign and it was the first time for us to participate on their #SwitchTest challenge which made us believed that every Watsons customers will enjoy up to 80% savings on their shopping money if they buy items at Watsons.
Watsons brand sells excellent quality personal care products of up to 80% less. The Switch & Save effort has met with massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be as good as the leading brand. To settle the question once and for all, the Watsons team decided to put it to the test- The Switch Test.
During the #SwitchTest, shoppers were asked to choose from products A and products B without telling them which one is the leading brand and which is Watsons product.
They were asked to hold them, examine them, test and compare them, and eventually to choose the one they would buy. Which ones came out on top? Here’s what the customers had to say.
“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons. She was even more surprised when she found out Watsons costs 80% less.
Holding a toothbrush in each hand, another participant observed of the Watsons product, “The bristles are softer and I feel it would clean my teeth better.” He too made the switch and was thrilled to learn of the additional savings.
The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality. But when informed of the sizeable savings afterward, even they were easily swayed to switch. One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?”
The same Switch Test was held during the media event at Makati Shangri-La where Watsons Switch & Save ambassadors Tessa and Christian joined participants, like Valerie Tan, in a short and fun game, hosted by Ms. Ines Bernardo.
Indeed, with the Switch Test done, the results are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the Watsons price. And as for that age-old question about quality or savings- it finally has an answer it looks like everyone can agree upon. Take both. Switch to Watsons and save!
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