We are on a roll of checking out the best burgers in town and just as we were in pure luck, we were invited to visit Wham! Burgers and Sausages at The Block, SM North EDSA branch. Yes, you’ve read that right. That’s the same Wham! Burgers that we have known for more than 11 years, and we can vividly remember our first bite at their EDSA Shangri-La Mall location. We’ve got attracted at their iconic logo which resembles a comics cartoon typography font with a cool and happy-go-lucky feel. And yes, they are still cool but now they are more mature and targeting to cater a wider range of customers. Thus the rebranding came and redesigning of their branches to fit in to the exact image that they want to present from this day on. And just like hitting the right spot, this burger joint added more flavors to their menu putting sausages as one of their top of the list on their menu. The iconic logo was phased out and replaced with a more serious and minimalist appeal that is entirely different from the old one. It looks like you’re going inside a fine dining restaurant when you step into Wham! Burgers and Sausages for the first time. The color yellow and the backdrop in blue was totally removed but the iconic white and red colors are still evident on its new logo, but now framed on a black background.
“Wham! Burgers and Sausages rebrands to cater wider range of customers and still caters to the family. Wham! Burgers and Sausages moved out from the colorful logo to a more mature design to keep up with the on-going trends in the fast-food and burger chain industry,” according to owner, Tony Yap.
“There is stiff-competition (in the fast-food business) so Wham! Burgers and Sausages decided to take the rebranding on the new heights,” he added.
The first store to experience the rebranding is The Block. Next to follow suit will be the Katipunan and Mall of Asia branches. Presently, these are the existing branches that Wham! Burgers and Sausages have.
So what’s new with Wham! Burgers and Sausages?
They are still the home for affordable burgers cooked in old-fashioned charcoal-grilled. And oh yes! We really went inside their kitchen to see for ourselves that they’re using charcoal. And there it was. A big fat and chunky 100% Swiss sausage cooking off the grill! It got us more hungrier than we were just sitting at the table outside.
First on our list is the Whammer. This just top our favorites among the burger sandwich here at Wham! Burgers and Sausages. The Wham burger that has an added crunch. The signature patty topped with deep fried onion strings, bacon, and some T.L.C. in a brioche bun. Bacon lovers will get their appetite filled with this one. And to add more kick to their sandwich, the artisan brioche buns has 30% butter for that cake like taste. Whammer is available for only Php 259 and Php 369 for Combo with Fries and Drink.
Then, if you’re up to having two (2) 1/3 oz. all beef charcoal-grilled patties, then try the Double Whammy with cheese. For people who gets tired of the same fast-food burger taste, Double Whammy with cheese will give you more reasons to love Wham! The fat and juicy patties will leave nothing but feast in the mouth. By the way, Wham! burger patties are gently seasoned only with natural flavor enhancers such as salt and black pepper, and are 80% lean with only 20% fat. Isn’t this a gentle excuse for you to have a cheat day? Double Whammy with cheese is right of the budget for only Php 249 and Php 359 for a combo.
If twice doesn’t matter to you, then you can have the old-time favorite Whammy Burger with cheese. The classic and signature 1/3 oz. pure beef patty for only Php 154 and Php 169 for combo. It is also available for Php 129 and Php 249 on a combo for plain Whammy Burger.
And then comes the all-new U-Turn Sausage, a hefty serving of the Swiss sausage charcoal-grilled and paired with Wham! Burgers and Sausages Cross Traxx Fries. U-Turn Sausage perfectly goes well with an ice cold bottle of beer. U-Turn Sausage is available at Php 279 and add a bottle of Bavaria priced at Php 129 and you’ll get to taste an excitingly different Wham! Burgers and Sausage experience.
Holland brand Bavaria has a provocative light bitterness made from pure barley malt and wheat. Bottomless soda is another insanely rewarding thirst-quencher and can truly make a difference to anyone’s burger indulgence.
Aside from the mouthwatering flavors and drink that we’ve mentioned, Wham! Burgers and Sausages have more than the best gourmet burgers but the new Sausage Sandwich items will surely make all hearts skip a beat, especially for gastronomes on the look out for flavorful and succulent sausage varieties.
At a very friendly price of Php 135, the Wiener is a savory artisan recipe sausage made with original house blend ingredients. Not to be outdone is Schublig with Cheese (Php 149), an encounter with certified Swiss sausage made with beef and pork, spiced up with non-fat milk, finely ground onion and creamy cheese center. Beer and sausage proved to be a stellar combo; but the slow-grilled Beer Sausage (Php 149) simmered in beer and onion makes the perfect hot and juicy full meal with slightly salty umami taste. Upgrade to a combo and complement the burger or sandwich with crispy, golden fries for a minimum extra charge and seize with excitement other side dishes such as Cross Traxx, Onion Rings, Onion Strings, Potato Wedges or Pepper Popper. Kids hankering for a bright red and festive Filipino-style Spaghetti with generous cheese on top will also find the Spaghetti very satisfying for an extra charge of only Php 20.
How about Chicken?
True to its crunchy, huge and with a ratio of 95 percent chicken versus the breading, the Premium Chicken Sandwich with Cheese (Php 165) are for those who can’t get enough of the meaty chicken, crisp lettuce and sharp-flavored mayonnaise beautifully layered in a soft kaiser bun.
Taking the new menu on a higher level are Wham! top quality selections of both local and imported brands of beer which will make a good burger nothing like a typical stuff. From San Mig Pale Pilsen, San Mig Light or Super Dry, its smooth and rich flavor signifies a mix of comfort and relaxation.
Try it for yourselves!
The new outlet is nothing but hip, modern and intricately constructed with a touch of outdoor picnic vibe — a hangout for families and friends getting together to enjoy a great meal experience that don’t cost a fortune.
We give Wham! Burgers and Sausages a 5/5 rave ratings!
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